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Leading Wholesale Distributor to Maximize Sales Productivity, Improve Interdepartmental Communication with Infor CRM

Infor, the industry cloud company, today announced that Strauss Paper Company has selected Infor Customer Relationship Management (CRM) to provide users with a centralized contact and lead management solution in a cloud environment. Strauss Paper is a wholesale distributor of janitorial supplies and sustainable green products and an existing Infor Distribution SX.e customer. By adding Infor CRM, the company will have the ability to flexibly integrate with Infor SX.e through Infor ION®, a lightweight middleware platform designed to simplify connectivity between systems. Infor CRM will directly benefit the Strauss Paper sales team through ease of use and mobile capabilities, which promote greater insight into the company’s client base, helping employees to further serve the needs of customers.

“Prior to this project, we did not have a CRM application in place, which created challenges for us in terms of managing customer interactions and addressing inquiries,” said John Costanzo, vice president, Information Technology, Strauss Paper Company. “With Infor CRM, not only are we equipping our users with the latest sales and service tools, but we’re also lowering our total cost of ownership and creating a more agile technology environment by hosting the application in the cloud.”

By utilizing both Infor ION and Infor Ming.leTM, Strauss Paper will strengthen interdepartmental communication and speed problem resolution by ensuring that all users have access to real-time data across the enterprise. Infor ION will make certain that information updated in one system is automatically communicated to the other, while the social functionality of Infor Ming.le will create a centralized space for employee information sharing, helping to reduce reliance on less efficient communication methods like email. With the latest user experience from Infor, employees will benefit from a simple yet intuitive interface that delivers role-based data to better serve the decision-making process.

Infor CRM will help Strauss Paper improve visibility into its customer base by consolidating all contact information in a standardized format. The application will also facilitate greater productivity from the sales organization, as users have better insight into processes and ongoing deals, enabling faster responses to customer issues and inquiries. Sales employees will rely on the mobile capabilities of Infor CRM to access and edit account information, track schedules and receive updates about customers while on the road. In combination, this functionality will help Strauss Paper to successfully grow its number of leads, thereby facilitating increased revenue for the company.

“Infor CRM delivers industry-specific capabilities for distributors, allowing them to track both supplier and customer interactions with robust functionality for sales, marketing and customer service,” said Grant Halloran, global vice president and general manager, Infor Customer and Marketing Management. “By creating a complete view of all customer touch points, businesses like Strauss Paper can maximize the impact of each interaction to help drive sales and revenue through superior service.”

About Strauss Paper Company

Strauss Paper Company is a leading wholesale distributor of janitorial supplies, janitorial equipment, washroom supplies, and sustainable green products. Located in Westchester County, New York, Strauss has been serving customers in the New York, New Jersey and Connecticut tri-state area for 70 years. For more information, please visit

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