Part of the Magic of the Popular Retail Entertainment Experience is Epicor — the Choice of Thousands of Leading Retailers Leveraging Retail Technology to Define What’s Next in Customer Engagement
Consumers will want to visit Build-A-Bear Workshop to experience the unique interactive in-store experience supported in part by the latest retail technology from Epicor Software Corporation, a global leader in ERP software solutions for manufacturing, distribution, retail and services organizations.
Offering an interactive make-your-own stuffed animal retail-entertainment experience, Build-A-Bear Workshop has 400 stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America.
The company recently introduced a newly imagined store design in six markets across the United States. The new store design, which has been over two years in the making, merges the Build-A-Bear Workshop hands-on bear-making process with the power of technology to provide a magical new experience for consumers of all ages. The new design received industry recognition from Retail TouchPoints, naming Build-A-Bear Workshop a winner in the 2012 Customer Engagement Awards honoring retailers that have embraced customer engagement and implemented solutions and services that are delighting customers. As one of an elite group of eleven award winners, Build-A-Bear Workshop won the In-Store Experience category for its use of technology to provide a more personalized experience for shoppers in its stores of the future.
Providing technology components to support a seamless shopping experience, Epicor retail technology plays a key role in the newly imagined store design. Data pertaining to Build-A-Bear Workshop stuffed animals is collected as Guests go through each step of the process to personalize their furry friend. The Epicor Retail Multi-Channel Transaction Adapter (MCTA), Epicor Retail CRM, and Epicor Retail Store solutions play a role to support this interactive in store customer engagement.
Build-A-Bear Workshop is leveraging the Epicor Retail Multi-Channel Transaction Adapter, which simplifies the task of sharing the full spectrum of POS functions and logic across channels and devices, for more effective management of transaction execution across the enterprise. In Build-A-Bear Workshop stores, the MCTA technology supports the retail transactions that take place at different “stations” where Guests create their stuffed animals and add personality traits, clothing, and accessories to customize them.
Leveraging the Epicor Retail CRM solution, Build-A-Bear Workshop has a broad set of tools to build and manage loyalty programs, execute and manage campaigns and promotions, analyze customer data and transaction information across sales channels, segment and manage lists, and analyze and measure the impact of CRM efforts. Designed to support multiple sales channels, Epicor CRM technology supports the company’s omnichannel CRM initiatives to support more seamless customer interaction. With real-time connectivity across all sales channels, Epicor Retail CRM helps Build-A-Bear Workshop provide a world-class shopping experience that is relevant and engaging, based on the most current customer data.
The Epicor Retail Store solution also supports streamlined point of sale transactions for an improved customer checkout experience. The flagship Epicor Retail Store suite functions as the critical Point-of-Sale (POS) backbone for a large and growing number of specialty, mass merchandise, and department store retailers. Upon checkout, the POS system delivers a unique code on each printed receipt for Bearville.com, the Build-A-Bear Workshop virtual world and entertainment destination where Guests can redeem credits for virtual merchandise and bring their Build-A-Bear Workshop stuffed animals to life online.
“Since 1997, Build-A-Bear Workshop has captured the hearts of our Guests from three to 103 by creating unique experiences that translate into lifelong memories. Now with today’s increasingly tech-savvy kids, we are leveraging technology to foster richer and more personal connections with our Guests in our newly designed stores,” said Dave Finnegan, Build-A-Bear Workshop Chief Information and Interactive Bear.
“We’ve had a deep and rich partnership with Build-A-Bear Workshop for many years and were delighted to collaborate with retail executives to envision how to leverage Epicor retail technology to create a truly inspiring store experience. Everyone at Epicor is extremely proud to see these innovative ideas come to life in the newly designed Build-A-Bear Workshop store to create a very unique Guest experience,” said Diane Cerulli, Director of Retail Marketing for Epicor.
During the Epicor Big !deas Session on Tuesday, January 15 titled, “The Technology Behind the Magic: Creating the Newly Imagined Build-A-Bear Workshop Store with Epicor Stuffing,” Brandon Elliott, Director of Digital Ventures for Build-A-Bear Workshop and Diane Cerulli, Director of Retail Marketing for Epicor shared the story behind the newly designed Build-A-Bear Workshop stores. Attendees heard how it all came about – from internal and external collaboration, to the innovative ideas, execution and how the Epicor Retail technology and solutions played an important role in delivering a unique customer experience.
About Build-A-Bear Workshop
Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball mascot in-stadium locations, and Build-A-Dino stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world website at bearville.com. The company was named to the FORTUNE 100 Best Companies to Work For list for the fourth year in a row in 2012. Build-A-Bear Workshop posted total revenue of $394.4 million in fiscal 2011. For more information, call 888.560.BEAR (2327) or visit the company’s award-winning website at buildabear.com.