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SAN JOSE, CA – 04/08/10 – Callidus Software Inc. (NASDAQ:CALD – News), the leader in Sales Performance Management (SPM), today announced the launch of its new Sales Coaching solution. With the new SaaS product, powered by ForceLogix (TSX-V:FLT – News), Callidus now enables businesses to coach and optimize their sales force’s execution as part of a comprehensive sales performance management solution. Under the agreement, signed in the second quarter of 2010, Callidus has received exclusive rights to be the only SPM vendor to sell ForceLogix’ SalesForce Optimizer solution.

“The imperative to manage sales performance requires methods like sales coaching that can help drive optimal behavior and results,” said Mark Smith, CEO & EVP Research at Ventana Research. “With Callidus integrating sales coaching into their suite they are advancing sales performance management to its full potential.”

“With the new Sales Coaching solution, Callidus extends its footprint to provide the most comprehensive suite of sales talent lifecycle management solutions in the marketplace,” said Lorna Heynike, senior vice president of marketing at Callidus Software. “With today’s increased emphasis on driving sales effectiveness, our customers are looking for additional ways to achieve higher returns on their sales investment. By investing in new hire ramp-up and on-going sales coaching programs, sales leaders can drive significant gains in overall attainment and increase revenue by up to 20%(1). When these programs are based on data-driven, standardized sales performance indexes that tie back to incentives, the programs are highly effective.”

By integrating its Monaco SaaS suite with ForceLogix SalesForce Optimizer solution, Callidus enables businesses to rank individual sales reps by standard performance indexes, such as quota and earnings attainment, territory performance, and revenue growth. Root cause analysis of variations in these indexes then allows sales leaders to seamlessly correlate that performance with key behaviors, including deal profile, sales methodology, skills and competencies, and education and training. This highlights gaps that can be used to build targeted coaching programs to ensure the sales force consistently delivers on coming targets.

Key features of Callidus Sales Coaching include:

  • Best Practice Library enables easy setup of consistent, industry standard performance programs with hundreds of out-of-the-box leading and lagging Sales Performance Indicators (SPI), business and sales competencies, and skills assessments.
  • Coaching Suggestion Engine simplifies setup of coaching programs, providing suggestions, objectives, and other manager/sales person interactions, and lets sales leaders leverage industry best practices to make programs more effective.
  • Role-based dashboards provide real-time, visual feedback, allowing sales leaders and reps alike to see where they stand and take timely corrective action to address emerging issues.
  • Out-of-the-Box Integration with and Microsoft Dynamics CRM allows for data mastered in other systems to be easily brought in for performance evaluation and coaching purposes.

Multiple language support, available in 12 languages including a language library for localization capabilities.
For more information on Callidus’ new Sales Coaching solution, please visit our web site at

Callidus Software’s award-winning solutions manage the entire sales lifecycle from on-boarding, deployment and payment, to talent development, while providing visibility into sales operations and financial performance. This gives customers the ability to align their sales force and channels with their business objectives and consistently and reliably execute to improve sales results. The software is used by leading companies in a broad range of verticals including high-tech, telecommunications, banking, insurance and pharmaceuticals. Since its inception nearly 15 years ago, the company has evolved into the most experienced, proven, and reliable SPM vendor in the marketplace. Callidus Software manages over $50 billion in incentives and compensation for more than 2 million payees in over 140 countries.

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About Callidus Software®

Callidus Software ( (NASDAQ:CALD – News) is the market and technology leader in Sales Performance Management (SPM). Callidus’ customers gain a competitive advantage by maximizing sales cost efficiencies and driving improvements in sales execution. Our award-winning Software-as-a-Service (SaaS) applications set the standard for performance management of a company’s sales force and its other employees. Over 2 million employees and channel partners have their performance managed by Callidus Software.

About ForceLogix, Inc.

ForceLogix ( (TSX-V:FLT – News) was created to meet the needs of companies who wish to optimize and increase the effectiveness of their sales force. ForceLogix provides affordable on demand solutions allowing companies to improve their business performance through the use of more effective sales management optimization programs. ForceLogix enables companies to easily and affordably design, implement, manage, audit and communicate sales performance. By providing sales managers with more effective plans and better visibility, these companies can dramatically improve sales performance. As of May 30, 2009, ForceLogix provides solutions to nearly 1,000 Sales Managers and over 7,000 individual sales people and growing.

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