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Increased productivity and efficiencies in the sales process lead to greater employee focus on meeting business goals

Sage North America, a leading provider of business management software and services to small and medium-sized businesses, today announced the release of Sage CRM 2014 R2, the latest version of its cloud-based CRM solution. In this release, Sage has completely redesigned its user interface, offering customers a new contemporary user experience that allows employees to be more productive while sales cycles are shortened and customer service delivery is improved. Sage CRM 2014 R2 features a cleaner navigation menu and a quick access toolbar to help users quickly find important customer information whether in the office or on the road. New sales dashboards deliver a complete view of how sales teams are performing against targets, providing sales directors and managers with better business insight so they know where the business stands at all times.

“We understand how increasing productivity and efficiencies in the sales process leads directly to faster growth,” said Joe Langner, executive vice president and general manager, Sage North America Mid-Market Solutions. “Together with Sage ERP, Sage CRM provides employees with access to the information they need to close sales faster and provide the highest levels of customer service, no matter where they are or what devices they use.”

James River Marketing, a designer and builder of custom kitchen cabinets in Victoria, British Columbia, selected Sage CRM for its affordability and ability to support the company’s continued growth. “Sage CRM funnels all our communications and documents into one area, and that forces us to work differently and improve communications across all levels,” said Gerry Vervoort, managing partner of James River Marketing. “Business processes are built into Sage CRM so our employees can quickly and easily support each phase of a job, from tracking each potential sale to the completion of a new project. With Sage CRM, we have a solution with a lot of flexibility that will support our business well into the future.”

Additional new features of Sage CRM 2014 R2 include:

  • New graph types: features a new-look sales funnel and cases pipeline to facilitate monitoring sales and customer service activities.
  • Getting started page: helps users get up and running quickly to minimize time spent learning how to use Sage CRM.
  • Quick access toolbar: makes finding customer information quick and easy.
  • Improved mobile experience: allows teams to access their information anywhere, anytime on any device.

Small to midsized businesses across the globe use Sage CRM every day to accelerate sales, drive business productivity and make every customer interaction count.