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Sage Giving Away a $15,000 Advertising Package to Help Small Businesses Gain new Customers

As the saying goes, all politics are local. When it comes to small businesses, most customers are local as well, according to 74 per cent of respondents who participated in the recent Sage North America Small Business Advertising Survey.

While much of the world is focused on the new ads that will debut during the big game, Sage decided to examine where most small business customers come from – local versus national – and depending on where the customer base is, what type of advertising is most beneficial. The survey findings underscore the importance of local advertising for small businesses. More than 56 per cent of U.S. and Canadian small business owners said that a national ad during the Super Bowl would have no effect on their business, while only 37 per cent stated that it would help their business.

For any business to grow, it needs customers, so it’s not surprising that 86 per cent of Canadian small business owners stated that attracting new customers is important to their company. However, 68 per cent aren’t doing any advertising for their business. Those businesses that are advertising find that the most effective methods are the ones that can be focus on their community: public relations (79 per cent) and signs or billboards (76 per cent). What’s more, a small business’ advertising and marketing efforts are most likely being executed by the owner him or herself, as 78 per cent reported not having a dedicated person for marketing activities.

“With the Super Bowl upon us, many wonder about the impact those pervasive ads have on businesses. With this in mind, Sage North America surveyed small businesses about their needs and how to use their dollars to bring in new customers and grow,” said Nancy Harris, senior vice president and general manager, Canada, Sage North America. “Small businesses in Canada have unique needs compared to their larger business peers. The survey findings confirmed that as our 3 million plus small and medium-sized business customers have told us: Local is where businesses get the biggest bang for their buck, not national. We think the Sage Local Advertising Contest will provide the winner with a great opportunity to grow organically by targeting a local audience.”

Sage Local Advertising Sweepstakes

With a huge majority of small businesses stating that attracting new customers is important to their company for growth, Sage North America is stepping in to help. Launching today is the Sage Local Advertising Sweepstakes in which one lucky business in the U.S. and one lucky business in Canada have the chance to win a local advertising package worth $15,000. As part of the prize, the winners will receive $10,000 in local digital advertising media and a strategy session with a top advertising firm that will help create the strategy and the creative assets for the advertising campaign, valued at $5,000. Those interested in entering the sweepstakes should visit: SageLocalAdvertising.ca. The winning businesses will be picked at random.

The Sage Local Advertising Contest will run from January 28 through February 7, 2014, with the winners announced on February 10.