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January 29, 2010 – SAP was once again rated a leading software vendor for the consumer products industry in the Consumer Goods Technology (CGT) 2010 Readers’ Choice Survey. Industry decision makers recognize that SAP’s customer-centric approach helps them run their companies by delivering flexible, integrated and readily deployable business solutions that enable them to become more consumer-driven and drive profitable and sustainable growth.

In its 10th year, the CGT survey is considered the premier resource for consumer goods executives that are evaluating future business and technology investments. Across ten categories, CGT subscribers identified the solution and service providers they value and use the most. The list in each category is derived from the feedback of executives from consumer goods companies of all sizes. The survey recognizes the leading providers across categories including customer relationship management, supply chain planning, trade promotion management, enterprise resource planning and more.

SAP® Business Suite applications and SAP BusinessObjects™ business intelligence (BI) solutions were ranked #1 by the 2010 CGT Readers’ Choice survey participants in the following categories: customer relationship management, enterprise resource planning, supply chain planning, supply chain execution and business intelligence. SAP also received accolades from the survey respondents in the categories of trade promotion management and new product development and introduction.

The comprehensive suite of applications from SAP, integrated with leading business support and analytical software, enables consumer products manufacturers to optimize critical end-to-end business processes – and achieve business goals.

Visit SAP for Consumer Products for more information.