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Ottawa, Canada, May 19, 2010 – Kinaxis, provider of the on-demand supply chain management service RapidResponse™, was named to the Supply & Demand Chain Executive 100 in recognition of its leadership as a service provider assisting its customers during the economic recovery. Kinaxis joins an elite group of solution and service providers that are assisting their customers in achieving supply chain excellence and preparing their supply chains for the post-recessionary return to growth.

As the economy heads towards recovery, companies are proceeding with caution as the risks associated with miscalculating future demand are high. Kinaxis has worked diligently with its customers to help them achieve supply chain excellence by maintaining superior customer service while reducing the associated inventory risks.

“The primary challenges that our customers face with their supply chains are uncertainty and volatility,” said John Sicard, executive vice president, marketing, development and service operations for Kinaxis. “By combining supply and demand planning, performance monitoring, and risk management in a single solution, RapidResponse breaks down barriers that weaken and slow down supply chain decision making. Becoming increasingly sensitive to the actual day-to-day state of the supply chain, coupled with an ability to respond appropriately and consistently to change represent the new competitive advantages.”

Traditional supply chain planning approaches and tools have been failing many companies for some time. The ferocity of the recession coupled with existing stress points served to exacerbate the underlying challenge of managing volatility. As the market rebounds, new competencies and tools are required to capitalize on the growing opportunities and minimize the associated risks.

“As the economy makes tentative steps toward recovery and growth, our readers are turning to Supply & Demand Chain Executive to learn about solutions and best practices for enabling business expansion through supply chain excellence,” said Andrew K. Reese, editor of Supply & Demand Chain Executive. “With this year’s Supply & Demand Chain Executive 100, we highlight a broad range of supply chain solution and service providers that are helping to position their customers for the ‘New Normal’ economic environment.”

The 2010 Supply & Demand Chain Executive 100 are supply chain solution and service providers that are assisting their customers and clients achieve supply chain excellence and prepare their supply chains for the post-recessionary return to growth. More than 200 companies submitted for the 2010 Supply & Demand Chain Executive 100.

About Kinaxis

Let’s face it, there is a gap between what you plan and what actually happens. With RapidResponse – an all-in-one, on-demand supply chain management service – you can close that gap and balance demand and supply on a continual basis so you can deliver what your customers want. Mid-market and enterprise customers are using RapidResponse to manage to their S&OP and revenue objectives despite the daily risks and volatility inherent in today’s increasingly unpredictable world. You too can join over 30,000 users already realizing a competitive advantage by using technologies exclusive to RapidResponse for collaborative planning, continuous performance management, and rapid response to plan variances. For more information, visit www.kinaxis.com or the Supply Chain Expert community at: http://community.kinaxis.com/.

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