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London, UK, Sept 15, 2010 – Lawson Software today announced the first in a planned series of food & beverage industry seminars in Europe and the United States to introduce customers, prospects, media and analysts to the latest version of the industry-specific enterprise system for food & beverage companies.

Jelly Belly Candy Company will host the first seminar beginning at 9 a.m. Sept. 16, 2010 at its headquarters, located at One Jelly Belly Lane in Fairfield, Calif. Jelly Belly will present on its enterprise resource planning (ERP) selection project and its decision to invest in the industry-specific solution Lawson for Food & Beverage. A Lawson customer since 2005, Jelly Belly manufactures more than 100 different types of candy, including 50 official flavors of jelly beans. The company operates two manufacturing plants in Fairfield, Calif. and North Chicago, Illinois. A third facility is a distribution center in Pleasant Prairie, Wis. For more detailed information about the event, please contact [email protected]

The current version of Lawson for Food & Beverage is based on the latest version of the Lawson enterprise management system, M3, version 10.1 and has been designed specifically for this industry using innovative technology. It covers food industry issues such as shelf life, catch weight, variable attributes and supply chain traceability. Lawson for Food & Beverage delivers the functionality to help Lawson customers improve their own customer service through collaborative forecasting and demand planning, package management to provide better visibility across the entire supply chain, and Lawson Trace Engine to help track all ingredient and finished goods lots.

“This series of industry seminars will provide an excellent platform for industry executives to learn about industry-specific innovations in the enterprise software arena,” said Frédéric Champalbert, general manager of Consumer Products for Lawson. “By moving to a more modern, industry-specific enterprise software system, food and beverage companies can be better positioned to control costs in a high volume, fast moving and low margin supply chain. Lawson for Food & Beverage provides the tools to help manage the unique challenges of the food & beverage industry and helps our customers better manage their business and maintain excellent customer service.”
The seminar will be held at the Jelly Belly Visitor’s Center on the 2nd Floor of the company’s headquarters. This seminar will also be available online via WebEx:

Topic: Lawson for F&B Seminar at Jelly Belly
Date: Thursday, September 16, 2010
Time: 11:15 am, Central Daylight Time (GMT -05:00, Chicago)
Meeting number: 357 954 269
Meeting password: JBseminar123

Online access is available at:

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