ProfitKey International, a leader in providing ERP and MES solutions to small to midsized discrete manufacturers for over 30 years, announced today that Lindsey Shinners has been appointed as Head of Marketing to support the company’s renewed efforts to expand its market share.
In her role, Shinners will be responsible for strengthening the ProfitKey brand and boosting overall sales by:
- Designing and implementing a new channel partner program
- Overseeing the website and marketing material redesign
- Developing a long term marketing strategy for ProfitKey
WHAT WE SAY
“This marks the beginning of an exciting time at ProfitKey,” Joe DiZazzo, CEO of ProfitKey explains. “We have unsurpassed customer satisfaction levels and a leading product in our industry. Adding Lindsey to our team provides us someone who can provide a fresh perspective to lead our marketing efforts and assist in growing our reseller channel. We look forward to the growth that will result from Lindsey’s efforts towards this goal.” Previously a marketing strategy consultant for ProfitKey, Shinners brings several years of marketing strategy and manufacturing experience to ProfitKey, as well as a MBA from Babson College.
For over 30 years, ProfitKey International has been a leader in providing Manufacturing Planning, Manufacturing Operations, Financial Management software and Customer Service. Today, that tradition continues with new technology, new innovations, and new services. ProfitKey directly implements and supports Rapid Response Manufacturing ® Software from seven offices nationwide. Over 1,200 customers with over 21,000 users have implemented ProfitKey software in the United States, Canada, Europe and the Far East.