Retailers Now Have the Power to Improve Customer Service, Streamline Transactions and Enhance the Customer Experience Right in the Palm of Their Hands
Raising the bar for what today’s top retailers can accomplish with mobile technology, Epicor Software Corporation, a global leader in business software solutions for manufacturing, distribution, retail and services organizations, today announced its award-winning Epicor(R) Retail Store Point-of-Sale (POS) offering is now fully mobile-enabled for easy deployment and use on Apple(R) iPad(R), iPod(R) and Windows mobile devices.
The company also announced the formation of a new dedicated retail mobility team, to provide targeted professional services resources to assist retailers in transforming their operations via the power of mobile technology.
Enabling retailers to improve customer service, streamline transactions, and promote sound customer relationship management, Epicor’s new Retail Mobile Store module features a touch screen user interface, first debuted in the Retail Store 6.0 POS release, as well as extensive customization capabilities. The module is fully supported under Epicor’s App Builder, which enables customers to customize the look and feel, as well as other features to meet each retailer’s unique business requirements. Retailers with customizations in their existing software deployments can rest easy knowing that these customizations will persist and be immediately consumed by the mobile device.
The Epicor Retail Mobile Store module features shared printer functionality, meaning the device can be mapped to print to any fixed printer in the area. Epicor also has leveraged its extensive in-house expertise in the area of PCI-PADSS to develop a new mobile credit card application designed to reduce the PCI footprint and enable retailers to be fully compliant with current regulation in this area. The Retail Mobile Store offering is backwards-compatible, integrating with all Retail Store 6 versions.
Mobile is Key to Improving Customer Service and Engagement Epicor’s mobile POS support comes at a time when retailers are increasingly looking to mobilize their operations. A 2010 survey of U.S. retailers conducted by Forbes Insights, in association with Research In Motion (RIM), found that nearly three out of four (73%) retailers now have some type of mobile initiative in place, while 20% are in the process of evaluating the mobile channel. And, according to a recent report published by Gartner, Inc., “In the past 12 months, ‘hot’ and much-hyped topics that continue to dominate the retail market relate to how mobile technologies and social media are providing the customer with opportunities to take more control and get a more customized and personalized shopping process anywhere and anytime.” Furthermore, “the mobile channel has the potential to impact much more revenue in the e-commerce and physical store channels.”(1)
In a recent survey, Gartner asked retail customers to rate the top three factors that they believe are most important in defining a good service experience in retail stores. “The results show that, on average across all the retail segments, customers cited faster check-out as a top-three customer service basic. Mobile POS can help to support faster throughput and improve customer service in the store, especially during peak trading periods, such as the Christmas holiday period.”(2)
“As mobile technology has very swiftly and significantly altered the retail landscape, Epicor has been right there, taking a leadership role to ensure retailers will be fully supported in their mobile initiatives,” said Ian Rawlins, vice president, retail product marketing for Epicor. “We’ve experienced an incredible amount of interest from more than 30 retailers who are anxious to mobilize their Epicor Retail deployments — in particular to iPad and iPod devices. We’re having conversations with a great number of retailers — such as JC Penney, Quiksilver and Gordmans — who are anxious to leverage the power and performance of these new devices to drive transaction efficiencies, improve operational visibility and customer engagement.”
Epicor Retail solutions and services are used by hundreds of the world’s leading retailers to become more profitable, productive and competitive. Epicor Retail software solutions are designed to meet the evolving merchandise and service expectations of today’s cross-channel shoppers and the business requirements of the most demanding retail environments, with a rapid return on investment, low cost of ownership, and a single point of accountability. Epicor provides software solutions and services to specialty and general merchandise retailers in a variety of industries including apparel, automotive aftermarket, footwear, lumber and building materials, nursery, sporting goods and pharmacy. Epicor’s retail customers include hundreds of marquee names, from Aeropostale and Automotive Supply, Inc., to Walker Drug and Zales.
(1) Source: Gartner, Inc., “Hype Cycle for Retail Technologies, 2011” by Mim Burt (July 21, 2011)
(2) Source: Gartner, Inc., “Retailers: Let Customers Guide Your Investment In Mobile POS” by Mim Burt (March 11, 2010)