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Louis Columbus has extensive experience in CRM, sales, product configuration and multichannel management systems and strategies

As with everything in life, there are influencers who impact the big picture, and CRM is no different. At the heart of CRM, is a group of well-informed people who impact the prospects, industries, investors and mindshare of companies. These top influencers share their opinions and ideas and shape the way we understand and use CRM. But where do they get their information to form these opinions and ideas?

The people who persuade the influencers are those highly experienced, trusted individuals who sit at the influencers’ feet. One of those who persuade the influencers is Louis Columbus of Cincom Systems. “Columbusis truly influential in the relationships he has with the influencers he knows,” says Paul Greenberg, author of “A Guide to Influence(rs) Chapter 1.” “He is one of those people that influencers simply trust.” Greenberg’s “A Guide to Influence(rs) Chapter 1,” discusses the top influencers in CRM, where they fall into the scheme of things and who they get their information from, including Louis Columbus.

Louis Columbus has extensive experience in CRM, sales, product configuration and multichannel management systems and strategies. While at AMR Research (Gartner), Louis assisted many Fortune 1,000 companies with their product and sales configuration, partner relationship management and channel management strategies. In addition to working at Cincom, he advises CRM and channel management start-ups on occasion with regard to product and marketing strategies. Louis lives inOrange,Californiawith his wife, daughter and two dogs. Louis likes to write and teach, in addition to hiking, mountain biking, snorkeling and scuba diving. He is also an avid traveler.

To read the full article, “A Guide to Influence(rs) Chapter 1,” visit Paul Greenberg’s blog.