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Infor EzRMS Helps to Maximize Occupancy, Protect Rates

Infor, a leading provider of business application software serving more than 70,000 customers, today announced that Baiyun Hotel Guangzhou, located in the heart of Guangzhou’s Central Business District, has selected Infor EzRMS to automatically calculate forecasts to help predict future hotel room demand, recommend appropriate selling strategies such as open/close rates, stay controls, open/close room categories, and overbooking levels, to help them maximize yield and profit.

The property will be implementing the Infor EzRMS Core Module, Infor EzQUOTE, Infor EzBUDGET, Infor EzCONTRACT and Infor EzCOMPETE, and to benefit from automated, comprehensive insight into competitive pricing across online channels, quantify the true net value of existing and potential contracts and quantify the benefits resulting in day-to-day acceptance of ad hoc and/or repetitive group requests, as well as series and crew requests, with a mathematical approach.

“Infor EzRMS is a leader in the industry when it comes to revenue management. We knew the company, and the software, was a great fit for our property, and would be very user friendly when we made the transition,” said Ms. Teresa Zheng, resident manager, Baiyun Hotel Guangzhou. “We’re looking forward to working more efficiently so that we can better respond to market conditions and produce enhanced historical and future reports.”

In addition, Baiyun Hotel Guangzhou plans to utilize the automation capabilities of Infor EzRMS to help reduce manual processes and increase overall revenue across the properties through access to real-time information.

“The hospitality industry is increasingly becoming more and more price competitive, and properties of all sizes need to be confident that they are selling the right product at the right time, for the right price and to the right customer,” said Stan van Roij, managing director, Infor EzRMS. “Infor EzRMS takes the guesswork out of those issues for our customers, and our innovative, specialized solution will help provide lower costs, greater flexibility and greater revenue opportunities. We are very happy to have Baiyun Hotel on board.”

For more information, please visit: www.infor.com/industries/hospitality/

About Baiyun Hotel Guangzhou

The Baiyun Hotel is a large-scale five-star business hotel. It’s located on East Huanshi Road, the heart of Guangzhou’s Central Business District and the city’s prime commercial district. The hotel is very close to a metro station and a short drive from the Convention and Exhibition Center. The express transportation service to the Baiyun International Airport passes by the hotel as well. The hotel enjoys a particularly convenient location.

The Baiyun Hotel sits in the heart of the metropolitan center, surrounded by numerous international boutiques and high-end office towers, such as the La Perle, the World Trade Center, and the Friendship Store. It also lies in close proximity to the exotic bar district and a concentration of catering establishments specializing in Chaozhou, Guangdong, Hunan and Sichuan cuisines and offering classical delicacies from around the world. A significant number of Guangzhou’s modern facilities are within five minutes’ walk from the hotel.

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